SEO Case Study
SEO Case Study
1st on Google
ArrowPoint Bournemouth approached with a challenge to get them 1st on google search rankings locally for multiple keywords relating to brick pointing and maintenance.
Here at getJuicy we took on the SEO challenge and started work immediately. As this was local SEO the scope was smaller but nevertheless still a difficult task.
A quick scan of the local SEO competition in Bournemouth for the same keywords returned a surprising amount of competition.
We love doing SEO at getJuicy, especially local SEO for Bournemouth and the surrounding areas.
Below are the steps we took too ensure we made all 5 keywords number one on google locally.
Step one is always competition and keyword research. We look at the keywords chosen by yourselves and we take a look at the SEO competition either locally or nationally depending on preference.
Following this we provide a competitor and keyword report which includes suggestions for other more successful keywords and your potential chances of success with your budget.
Step two, once we have worked our your keywords we want to target it’s time do analyse your website. How much do you mention these keywords, what content do you have, how is your heading optimisation and so forth.
Once we complete we provide you with an SEO report of all changes required.
Step 3 is in the one page SEO. This includes doing all the work highlighted in step 2. This will be things such as creating new content, optimising headings, checking alt tags on images.
We will also check broken links, site maps, site speed and more.
It’s a thorough process on every page but ensures google will look favourably on your website when crawling.
Step 4 is building up your links and off page SEO. This is just as if not more important than step 3.
Social media links
Backlinks from bloggers
Building out links from clients, contacts and people in your industry
Youtube videos and link
Step 5 is to track our work and continually optimise. We use tools such as google analytics, page speed insights and search console to check search traffic.
We track ranks through custom keyword rank tracking software. This ensures we can provide a monthly report on your keywords and your google rank monthly.
Through tracking we can continually optimise your keywords and ensure your constantly stay ahead of the competition